UFC FIGHT PASS - FANTASY UFC
ROLE: Art Director + Designer
PARTNERS: Din Terpuni (AD, Designer, Animator), Audrey Siaw-Asamoah (CW), Kofi Roberts (CW), Erick Hernandez (Designer)
INSIGHT: Digital connectedness & fan community building is at an all time high. After almost a year of quarantine, UFC fans need a way to release all their pent up energy.
IDEA: UFC Fight Pass puts fantasy sports on the cards, allowing fans to stay connected, affect real cards, and gain exclusive content.
DRAFT AND STATS
Draft your fighters and check your personal stats/rankings. At the end of the year, one Fantasy UFC participant will receive the ultimate UFC Fantasy title, a UFC belt, and ultimate bragging rights.
PULL THE FAN CARD
Every 2 weeks, UFC will release a list of 10 fighters. The two fighters with the most votes will fight each other at a pre-determined date.
CHAT & EARLY FIGHT REVEAL
Connect with other subscribers via our chat option. Find out fight info before the rest of the world.
